Hi there! If you're a long-time reader of this blog, then I'm sure you've noticed that things are looking a bit different today, and that's because I've officially rebranded!
I have been thinking about doing this for a while now and came up with the idea of 'enviHERment' back in the summer. I had started deviating away from regular fashion and preppy content, and wanted my online space to reflect what I studied in school and am passionate about -- sustainability, social impact, and personal development. I had started writing about all of those things the minute that I graduated, but I held on to The Scalloped Edge for a long time because I was hesitant about doing another blog rebrand.
Back in 2015, I rebranded to The Scalloped Edge around the same time that everyone was deleting the word 'prep' from their blog and Tumblr URLs. It was what I came up with at the time, but for a while now I've felt that it wasn't the most thought out rebrand. If I was going to make another switch, I wanted it to be well thought out and carefully planned so that I knew I liked the name and would stick with it for the long haul.
Because this is an online space for women who are looking to continuously grow and educate themselves to reach their highest potential, while also exploring the journey of becoming more sustainable every day, I knew I wanted to incorporate the environment and add a female emphasis to my new blog name. Then one day I realized that the way I pronounce environment -- more like 'en-vi-er-ment' -- gave me the perfect excuse to throw an H in there and change everything to enviHERment!
I was shocked to Google this term and find that nothing comes up in the search! I was totally convinced that someone else would have scooped up this play-on-words long before I thought of it, but I'm so glad that it was still available.
I just wanted to pop in here today to say that if you are a regular visitor here, barely anything is going to change. I am still planning to post 3 times a week (Monday, Wednesday, and Friday) with content related to my sustainability journey, personal development tips, and more. But now I feel more at ease that my branding as a whole truly reflects what I'm all about!
Do you like the new name? Let me know in the comments!
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